
The Startup Playbook: How Onika Maraj built the most durable brand in female rap
You can bring in ambitious new talent. You can generate excitement, coverage, and short-term commercial momentum. But if you systematically undermine the systems that actually keep the operation functional, as we are seeing in real time, the entire structure becomes unstable.

It's A Thin Line Between Love And Hate: Hip-Hop Fans & Cardi B's Success
I don't typically do disclaimers cause I'm entitled to my opinion, even the one's that no one asked for, however, considering the...

Female Rap Beef: Bishes Is Petty, Y'all Know That 🤷🏿♀️
In the words of Joe Budden, 'I love rap beef', the shit gets my dick hard. Of course I don't have a dick, but now you understand my level...

Media Minaj: The Miscommunication & Misinterpretation of Nicki Minaj
main·stream - the ideas, attitudes, or activities that are regarded as normal or conventional; the dominant trend in opinion, fashion, or...

Trendset-tah: Are You Creating The Wave or Just Following
According to Dexterway on Urban Dictionary, 'the wave' is defined as 'the hype like what everyone is doing', which pretty much summarizes...

The Unappreciated Art of the Female Flow
Whether anyone wants to admit it or not, the Hip-Hop community hasn't been this amped about a collective of female MC's for a while....

Men Lie, Women Lie, Numbers Don't...Unless You're Drake
Highlights from the 2017 Billboard awards filled my timeline last month and although I didn't watch, I didn't feel like I missed a thing....

Whats Beef!? Beef Is When You... Profit Off The Opps
What's beef? Beef is when you...create a marketing strategy centered around the ancient proverb, 'the enemy of my enemy is my friend'....

She Rap Better Than Ya Mans Tho: Buddy Can't Even Freestyle
Since dropping his highly anticipated album Damn, Kendrick Lamar's new album has been the topic of pretty much any, if not all,...

Hip-hop Is Our Lemonade: When Did You Fall In Love?
I fell in love with Hip-hop in 02′. I was 13 years old, walking through the playground of McCosh Elementary (now Emmett Till) listening...

Bars & Jokes: What's Hip-hop Without Comedy?
Remember Elroy? Not the Jetson's son, but Elroy from Martin, the mechanic. The one who had the song stuck in his head...' don't you know...

The Get Down: Everybody Needs A Ra-Ra.
When it comes to stepping outside the box or following your dreams, for the most part, everyone gets that same speech. Real friends...

Opinions & HipHop: Who Made You A F **kin Critic
I've always been fascinated with critics. It started with Siskel and Ebert and then Ebert and Roeper as a kid. As my taste and interest...

Roxanne Wars 2017: Remy Ma vs. Nicki Minaj...Round One, Part Two
One of my favorite things about Hip Hop is the history behind it. Learning the stories behind the music, the beats, the clothes and of...

Roxanne Wars 2017: Remy Ma & Nicki Minaj Rap Beef
Round One June of last year, not sure where my head was, but I criticized the lack of epic female rap battles. At 26, I hadn't known one...

Music Choices: What Do You Look For?
If Itunes, Google Play, Spotify, etc. showed you the number of times you've played a song, what would it tell people about you? What...

The Mysterious Disappearance of Street Teams 🙃
Not sure what it was, but gossip, speculation, etc pretty much defined 2016. It genuinely was a year filled with Internet trolling. From...

Growth.Elevation.Sound
"Elevated my sound, don't hate on me now" -Kevin Gates That line has stood out to me since I heard it. I don't think it's something that...

Throw The WHOLE Album Away 🚮
Earlier this month, December 9th to be exact, 4 Your Eyez Only dropped. Although the world didn't stop, I think we all can agree it...



















